Promoting Student Innovation-driven Thinking and Creative Problem SolvingFor Sustainability and Corporate Social Responsibility
Author: Marius Brazdauskas
Issue: 2015, Vol. 1
Abstract
Higher education is uniquely positioned to play a leading role in supporting sustainable development, especially by promoting student innovation-driven thinking towards solving social and environmental challenges and creative problem solving. This article contributes to the ongoing academic discussion on how to prepare business students to adapt their business strategies to sustainable development priorities in innovative and creative ways. It is argued that by promoting student innovation-inspired thinking and creative problem solving capabilities, students develop a better understanding and competence on how to align business strategies with macro-level social and environmental needs and, in addition, find innovative and creative solutions and opportunities to develop more progressive and sustainable business models. Therefore, it is further argued that the curriculum related to sustainable development and corporate social responsibility should highlight the innovation-driven approach towards solving sustainable development priorities and include creative problem solving capability building. The regular update of curriculum with the latest case studies on social and environmental innovations and emerging new creative models of sustainable entrepreneurship has a potential to develop student skills and motivation to seek more innovative and creative solutions to address business, social and environmental issues.
Keywords: sustainability, CSR, innovation, creative problem solving, social and environmental innovations, education.
To download the article, please click on the PDF file or read on this page below:
Author: Marius Brazdauskas
Issue: 2015, Vol. 1
Abstract
Higher education is uniquely positioned to play a leading role in supporting sustainable development, especially by promoting student innovation-driven thinking towards solving social and environmental challenges and creative problem solving. This article contributes to the ongoing academic discussion on how to prepare business students to adapt their business strategies to sustainable development priorities in innovative and creative ways. It is argued that by promoting student innovation-inspired thinking and creative problem solving capabilities, students develop a better understanding and competence on how to align business strategies with macro-level social and environmental needs and, in addition, find innovative and creative solutions and opportunities to develop more progressive and sustainable business models. Therefore, it is further argued that the curriculum related to sustainable development and corporate social responsibility should highlight the innovation-driven approach towards solving sustainable development priorities and include creative problem solving capability building. The regular update of curriculum with the latest case studies on social and environmental innovations and emerging new creative models of sustainable entrepreneurship has a potential to develop student skills and motivation to seek more innovative and creative solutions to address business, social and environmental issues.
Keywords: sustainability, CSR, innovation, creative problem solving, social and environmental innovations, education.
To download the article, please click on the PDF file or read on this page below:
| Promoting Student Innovation-driven Thinking and Creative Problem SolvingFor Sustainability and Corporate Social Responsibility |
