Business Development in Interfirm Collaborations: Proposing a Theory of Social Creativity in Service Networks
Authors: Jean-Paul Peronard, Jacob Brix
Issue: 2017, Vol. 3
Abstract
Recent research has determined that new perspectives concerning business development and innovation are needed in the service network literature. In response, we propose a conceptual, theory-building study that sheds light on the following research question: ‘How can we mobilize actors in a service network and create ideas for interfirm collaborations that aspire to deliver business development and innovation?’. To answer this question, we build a new theory by introducing social creativity into the service network literature, which represents a new contextual arena. Our study’s key contribution is the creation of a normative theory of ‘social creativity in service networks’. The theory explains how to design and organize an event (or a series of events) in which service network actors can convene to create new ideas that stimulate business development and innovation.
Keywords: service networks, social creativity, business development; innovation; loosely coupled systems.
To download the article, please click on the PDF file or read on this page below:
Authors: Jean-Paul Peronard, Jacob Brix
Issue: 2017, Vol. 3
Abstract
Recent research has determined that new perspectives concerning business development and innovation are needed in the service network literature. In response, we propose a conceptual, theory-building study that sheds light on the following research question: ‘How can we mobilize actors in a service network and create ideas for interfirm collaborations that aspire to deliver business development and innovation?’. To answer this question, we build a new theory by introducing social creativity into the service network literature, which represents a new contextual arena. Our study’s key contribution is the creation of a normative theory of ‘social creativity in service networks’. The theory explains how to design and organize an event (or a series of events) in which service network actors can convene to create new ideas that stimulate business development and innovation.
Keywords: service networks, social creativity, business development; innovation; loosely coupled systems.
To download the article, please click on the PDF file or read on this page below:
| Business Development in Interfirm Collaborations Proposing a Theory of Social Creativity in Service Networks by Jean-Paul Peronard and Jacob Brix |
About the Authors:
Jean-Paul Peronard is an Associate Professor of Marketing and Business Innovation at Aarhus University, Denmark. His research interests are the cultural and social aspects of marketing and management, with a particular focus on culture, technology, and innovation. He has participated in several research projects on themes related to technology and innovation.
Jacob Brix is Associate Professor of Innovation and Organizational Development at Aalborg University. He holds an Industrial PhD in innovation management and a PhD in Business Communication. Jacob’s research encompasses the design and organization of the knowledge creation, diffusion, and depreciating processes that enable innovation to occur in established firms. Jacob is visiting scholar at the Lally School of Management at Rensselaer Polytechnic Institute in Troy, New York.
Jean-Paul Peronard is an Associate Professor of Marketing and Business Innovation at Aarhus University, Denmark. His research interests are the cultural and social aspects of marketing and management, with a particular focus on culture, technology, and innovation. He has participated in several research projects on themes related to technology and innovation.
Jacob Brix is Associate Professor of Innovation and Organizational Development at Aalborg University. He holds an Industrial PhD in innovation management and a PhD in Business Communication. Jacob’s research encompasses the design and organization of the knowledge creation, diffusion, and depreciating processes that enable innovation to occur in established firms. Jacob is visiting scholar at the Lally School of Management at Rensselaer Polytechnic Institute in Troy, New York.
